
I look at a business through the eyes of both the customer and the owner. I walk the whole journey from the first visit to the repeat purchase and look for the places where money leaks out. I don’t stop at a presentation. I carry the changes through in the e-shop, in the emails and in the product.
Get to know meI look for where a business is losing revenue and margin. Pricing, packaging, product economics. The result is a set of priorities backed by numbers, not gut feeling.
Product pages, cart, checkout. Everything that stands between interest and purchase. Fewer doubts, higher conversion, bigger orders.
Email, loyalty programmes, win-back campaigns. A returning customer is the cheapest growth there is.
Identity, websites and internal systems built to carry a premium price and to be measured.
A restaurant guest doesn’t rate the menu, the service and the scent separately. They leave with one impression. A customer looks at a business the same way.
That’s why I start with the customer. I walk through the business as one, question what everyone takes for granted, and notice the details others overlook. Then I look inside: product, pricing, margin. I build hypotheses, calculate the impact, and only then make changes.
For more than two years I’ve been a strategic partner to Natural Protein. Today I run Remake, a CX studio that not only designs things, but gets them done.
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